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Healing with love – The Band-Aid story

Posted by cognoscis on November 21, 2008

Earl Dickson was an employee of Johnson & Johnson company. Yes, the famous Johnson & Johnson that manufactures baby cosmetics and First Aid products. Back then, he worked as cotton buyer and the company manufactured gauze and separate adhesive tape to stick it. His wife as prone to accident. She cut her fingers in kitchen quite often and he used to go home and assist her to dress up the wound. He loved his wife a lot and always worried about her. One day he came up with the idea and he cut the gauze and stuck it to the middle of strips of adhesive tape and kept them so that she would be able to apply them without any assistance. But later he realised that she was unable to do that as the sticky tape was not easy to handle.

Not disheartened by it, he took the strip with the the gauze and applied crinoline to keep it sterile. He then covered it with plastic and the new generation Bandage was invented. Now his wife was able to apply them without any hassle and this news soon reached the ears of James Johnson, his boss. Johnson liked the idea very much and Decided to launch the product. The brand name BAND-AID was thus coined in 1921 and Dickson was made the Vice-President of Johnson & Johnson. Initially the production was small scale. But by 1924, the sales grew due to company’s clever mareting strategy. They gave free BAND-AIDs to the Boy Scout Troops which provided huge pubicity. During world war II, millions of BAND-AIDs were shipped abroad and the sales rocketed upwrds. The first completely sterilized machine made BAND-AID came out in 1924 and the first BAND-AID with the vinyl tape came out in 1958

Thus, the love for his wife gave the world a very valuable product :)

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